Google Analytics Prestashop, how and to whom to entrust integration, configuration and synchronization ?

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How to install Google Analytics on Prestashop ?

Prestashop provides statistics on your online store but these statistics may not be sufficient to understand and evaluate your online activity. You should add Google Analytics to your Prestashop store. Google offers this service, which allows you to create multiple reports and track your online store's activity from many points. It is easy to install Google Analytics on Prestashop. We'll show you how in the next article. To install Google Analytics on Prestashop stores, the first step is to create a Google Analytics account. To do this, you must have or create a Google account and then log in to Google Analytics. Log in to Google Analytics, then log in with your Google account. You can also create one directly from the Google login interface. You will need to fill in some information on your website when you first log in to Google Analytics.
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Integrate Google Analytics code manually in Prestashop 1.7

The Google Analytics module is not available in Prestashop 1.7. It's normal. It is not compatible. We will help you integrate the tracking code into your store. Open the layout-both-columns.tpl file located here on your server: /httpdocs/themes/classic/templates/layouts/ Before the end of the tagOpen a literal tag, then enter the script. Smarty cannot interpret the javascript script because of the literal tag. Replace "YOURCODEUA" with your analytical UA code UAXXXXXXXXXXXXXXXXXXXXXXXX. If the tag is not visible, you may need to clear your cache in the Prestashop back-office (advanced settings -> performance). Go to your FTP and click on "themes". Select the theme name and upload the "header.tpl" file. Use a text editor to add Google Analytics code to the "header.tpl" file. You will need to update the file in your FTP. For the changes to take effect, you may need to clear your cache.
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Configure the Google Analytics module in Prestashop.

Prestashop already includes a Google Analytics module, which you can easily install. Here are the steps to install and configure this module. Connect to your Prestashop back-office; . Click on the link on the left panel and click on "modules & services". In the search box that appears, type "Google Analytics" If you don't see "Google Analytics", click on "configure" to bring it up. The tracking number (or tracking ID) must be entered in the "Google Analytics tracking ID" box and saved. The Google Analytics module may not be available in older versions of Prestashop. You can download it directly from Prestashop if it is not available in Prestashop. After downloading the file, you can return to your Prestashop Back-office. Then go to the "modules & services" page. Click on "add a module" in the upper right corner. Select the downloaded module. Once you have completed these steps, you can add your tracking ID to Google Analytics.
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How to get started with Google Analytics in Prestashop ?

Reliable statistics are essential to improve the SEO of your online store, increase sales or increase your turnover. You risk browsing blind if you do not have data on the number of visits to your Prestashop store. These precious figures are available from where? Google Analytics is a free tool. Once the addon is installed, click Configure to populate the Google Analytics tracking ID with the ID you noted in the previous step. Your site statistics will now be counted, but this is only traffic data. You can also use Google Analytics to obtain statistics on your turnover, sales and other related information.
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Install Google Analytics using a Prestashop module, the steps.

You can add a Google Analytics module to your e-commerce site if it was built with a CMS (Prestashop or Woocommerce, Shopify or ...),). Take the example of Prestashop. To install Google Analytics, just go to "Modules" and then search for "Google Analytics" under the "Selection" tab. Then click on "Install" and then on "Configure". Next, create your Google Analytics account. If you haven't done so yet, fill in the "Google Analytics Tracking ID" field with the tracking ID code provided by Google Analytics when you created your account. Don't forget the "Save" button. This will allow you to link your Analytics account to your website.
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Check the installation of Google Analytics in Prestashop.

You can find the "Tracking Information > Tracking Code" section of your Google Analytics account. Clicking this button will send traffic to your site to confirm that Google Analytics has been installed on your Prestashop site. Based on the data collected by Google Analytics, it will determine if your Prestashop store has been linked to your Google Analytics account. This is a great way to confirm that the Google Analytics installation was successful using the Google Analytics add-on or JavaScript tracking code. The Prestashop module makes it easy to install Google Analytics on Prestashop. Just add your tracking code to link Google Analytics to Prestashop.
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Prestashop 1.7 and Google Analytics version 4

UA Universal Code will no longer work after June 2023, and Google Analytics 4 will be required. This version however gives you access to a new identifier than the old versions. It is not very serious for an integration in the code. It is possible to copy the script, but it will not work with the Prestashop module in Google Analytics. It now looks like this: GXXXXXXXXXXXXXXXXXXXXXXXXXXX. Click on advanced options to find a UA Code when you create a property. Once activated, all items are required to complete 2 G4 or UA properties on your property.
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The Google Analytics 3.0 API allows you to access statistics from your Prestashop dashboard.

Go to your Google Analytics account to view the statistics of your online store. You can also consult them from your Prestashop dashboard if you have installed the "Google Anaytics API version 3.0" module. This module will only work if the "Google Analytics" module is installed and working properly. Here is how to configure your Google Analytics API 3.0 on Prestashop Install the Google Analytics API module using the "official" list from the "modules & services" page of your back office. Then choose the v3.0 edition which is the latest. Save then go to configuration The tutorial will be available on the page and you can access it to learn how to configure your Google API. Enter the required information (customer ID and secret) and click on "save and authenticate". You will be able to access your e-commerce site visit statistics from Prestashop without leaving the dashboard. This feature is not available in all versions of Prestashop.
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Google Tag Manager for Prestashop allows you to install Google Analytics.

Another option is to install tracking on your online store. This is Google Tag Manager Enhanced Ecommerce PRO premium module. It is very useful for various projects. The module is accompanied by a user guide. The document is easy to follow and installs in no time. It is important to create a Tag Manager account and then link it to your Prestashop store. This account must be linked to your Google Analytics. You can activate Google Analytics 4 without any problem. The data collected is processed by Google Tag manager, so there is no compatibility problem. This allows you to bypass the universal passcode, which will no longer work after June 2023.
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