Why a Prestashop site redesign?

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The answer in detail: reason for a website redesign with the Prestashop solution

The first solution is to redesign your website using your existing CMS. Indeed, this one meets your needs, it works well and gives good results. It's a common scenario. Prestashop, a CMS specializing in the creation of e-commerce sites, has many graphic themes optimized for conversion. So it makes sense that Prestashop can offer a wide range of themes that will bring you good results. Know that the solution you choose for the future, whether it is the creation of a new e-commerce site, must be chosen according to the transformation tested or expected. If possible, do not hesitate to carry out several tests to be sure to make the best decision and to get the most out of your online sales. Prestashop may require you to purchase add-ons (the latter being more expensive than WordPress, although they tend to align with the latter). This will allow you to ensure that your theme is optimized to the maximum. Even if you don't need these add-ons, there will always be a way to optimize SEO when redesigning your website. There are a lot of things to review in terms of tree structure. A tree that is not SEO optimized is less than ideal. There's always room for improvement, whether it's poorly managed out-of-stock products or categories that are functionally designed for browsing but not organized in a way that allows for referencing or obtaining useful information.
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What do you need to know about redesigning a PrestaShop site?

Digital commerce is booming. No one can deny the importance for a trader to be online. Many CMS (for Content Management System), which allow the creation of an online store, have been created to meet this growing demand. PrestaShop is a success story of French entrepreneurs with more than 300,000 users. Many of these users make mistakes when launching an e-commerce site. That's why they decide to redesign their site. A hobbyist should not attempt this operation because he could lose his business. Let's see the main steps of redesigning a PrestaShop site. E-commerce is changing at a rapid pace, as is the Internet. To keep your customers happy and increase your visibility in search engines, you need to improve your responsiveness. The redesign of the merchant site is essential in this context. This phenomenon can also have negative effects on the activity and profitability of e-merchants.
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What are the steps in redesigning a Prestashop site?

Redesigning a PrestaShop site should not be confused with migration. It consists of updating your theme but keeping your database and staying on a single branch.
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Analysis of the existing Prestashop site

It is important to consider all aspects of your e-commerce environment before starting a PrestaShop redesign.

Draw graphic models

PhotoShop mockups are necessary in order to properly frame your PrestaShop redesign. These models will be used to validate your new graphic charter on mobile and computer.

Setting up a pre-production server (development or test)

You have validated the models and it would be clumsy for us to integrate them on your site. It is better to redevelop a graphical theme on a separate server.

Templating: HTML integration of the redesign

Our team of developers has installed the pre-prod server in order to be able to design your new site: HTML, CSS, JS are on the agenda.

Responsive design

Your design on mobile devices and tablets is crucial during a PrestaShop redesign. Our team will optimize your site so that it is accessible to all users.

Test the PrestaShop redesign and its launch

Once you have your new theme, all you have to do is create a cookbook and hit the button.

PrestaShop website redesign: THE definition.

PrestaShop is a website creation and content management software similar to WordPress, Joomla, Drupal or Jimdo. The platform is however specialized in virtual shops. The web host and web designer therefore work in the same market as Shopify, Magento or Woocommerce. Dropshipping enthusiasts love this e-commerce solution. Redesigning the PrestaShop site is tricky due to the commercial use of its CMS (content management system). The platform stores customer data, old and new, to facilitate day-to-day transactions (accounts or preferences, etc.). It also contains a multitude of product sheets, visuals and other content (videos, catalogs, PDF guides, etc.). ). The turnkey formula means that you don't need to be an expert in the technical details of the site. It will be difficult for you to make the necessary changes to plugins and back-office. Any errors could also erase your backups or those of your users. During major changes or migrations, your natural referencing can also be put at risk.
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The Prestashop e-commerce solution is characterized by its community.

Prestashop is quickly becoming one of the most popular e-commerce CMS. This is partly due to its Open Source status, which brings together a community of passionate and proactive technicians. This collective strength allows us to offer several modules in order to create a personalized solution for your company. ERP solutions allow you to manage all aspects of your business operations and information from a single tool. This saves you time and increases your efficiency. Prestashop is also very effective for multi-store management and multilingual management. It allows a simple and intuitive administration. Redesign your image to improve your visibility and modernize your image. A slow website or a poorly designed website can all increase your bounce rate. Prestashop lets you breathe new life into your website with a rich library of themes suitable for UX design. Redesigns have two main effects: they improve the company's brand image and make it more user-friendly. This increases traffic and acquisitions. These are two essential elements for an online store.
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The benefits and challenges of a Prestashop site redesign.

Your store has been online for a while. You need to recast it. Perhaps you want to differentiate yourself from your competitors, strengthen your identity, increase your visibility or add new features to your site. You will need to redesign the graphical and/or technical interface of your Prestashop site. This is an essential task that requires the help of a web agency. The objective is to convince, seduce and acquire more customers. This is an important step in developing your business online. This is a crucial step in developing your business online. These are just a few reasons why a site redesign is so important. A secure site with "https" . An optimization of the touch screen with "mobileFirst" . Redesign of the site with a new graphic design. Loyalty and targeting by behavior or visitors. A tree structure and optimized URLs facilitate the visibility of the site.
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Redesign of a Prestashop site: When to consider it?

The Internet is changing rapidly. To maintain high visibility in search engines as well as on your customers' browsers, you need to update your website regularly. The lifespan of a website is about 4 years. These are the key points to look at to determine if your website is outdated or coming soon. If so, you will need to schedule a redesign.
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Your website is out of fashion and/or not easy to administer

It's simple: your website is not up to date. This means that visitors will spend less time on your site and will be more attracted to a site from your competitor. Another question to ask yourself is: Are you able to easily update your content. Create new pages? You can revise your site tree after editing your activity.

Responsive web design: Compatibility on tablets and mobiles

This is the most important aspect. This is the best reason to redesign your website. Website traffic is now predominantly mobile. Almost all websites have a mobile presence of more than 50%.

Redesign of Prestashop: It is also about speeding up your PrestaShop site.

Google's 2017 study found that 53% of users will abandon your site if it takes longer than 3 seconds to load. These figures will help you realize that PrestaShop eCommerce depends on the speed of your website. Google Speed Insights is a tool that can help you determine site speed. Simple actions like reducing the size and complexity of your images can help improve the loading speed of your pages. If your slow loading pages are due to poor source code optimization, you should consider a redesign to fix it permanently. Redesign of PrestaShop to improve referencing Referencing (for Search Engine Optimization) is a practice that has become essential for surviving on the internet. SEO is the process of optimizing your website and its content to meet search engine criteria. This practice is also known as SEO. It allows you to rank pages in search results without advertising. It is possible to redesign your website for SEO. This will allow you to optimize URLs, internal links and code to improve your website content. You can also work on content by improving textual content, illustrations, and other aspects. The redesign is a great opportunity to rethink your site structure by optimizing your menu, internal hyperlinks and minimizing deep pages. You risk ruining your site by not doing things right. Google will index the URLs already in place, but it will not index the structure. It is highly recommended to call an expert in this situation. You can also take advantage of this redesign to create a mobile version. Indeed, more and more Internet users are using their smartphones to do their research. In 2020, 60% of Google search queries will be made through mobile devices. A responsive website, that is to say whose form adapts to the screen of the device, is essential for the future. Google is not willing to accept non-responsive sites.
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Prestashop redesign: Changing the solution for your e-commerce site, a good idea?

You have an e-commerce site that was built with Prestashop. Do you want to change your e-commerce solution? SEO Web2007 recommends that you consider this change only if you plan to switch to WordPress with the Woocommerce module. Otherwise, you should keep Prestashop. Redesigning an eCommerce site is not something that needs to be done often. If you have a large turnover with your online store, this is a task that will be even more difficult. If the potential gain is significant, a change of structure should not be considered. If it is possible to see a potential gain by better positions of keywords in the main search engines thanks to Woocommerce, it seems less obvious to switch to other specialized tools for the creation of e-commerce sites. than Prestashop like Shopify, Wizishop and ZenCart.
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When to start redesigning a PrestaShop site?

A redesign of the PrestaShop site may be necessary for an inefficient or unsuitable eshop (in terms of trends, browsers and updates...). These two types of problems can come in many forms. Here are some scenarios that require the redesign of a Prestashop store with examples of service providers who can handle the situation. An obsolete version of the CMS (web agency, web designer) An obsolete web design or graphics (web designer or graphic designer). A declining or stagnant conversion rate (SEO consultant and marketing consultant); A steady decline in sales (webmarketing expert or e-commerce expert). A communication agency whose audience is declining or insufficient Poor referencing (SEO and digital strategist); A flagrant inefficiency of the responsive function (developers); Slow loading for new browsers (Webmaster); Friction points in the customer journey (ecommerce agency); Non-compliance with GDPR. User experience is a major driver of traffic and sales. It is important to optimize it by reviewing the ergonomics of web pages and by customizing functions, etc.
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The redesign of the Prestashop site must have as its main objective: to increase sales.

Whatever your goal, the primary goal of an e-commerce site is to acquire customers and ultimately generate sales. Prestashop is an effective CMS that can help you increase your sales.
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Why choose Web2007 as your Prestashop redesign agency?

The Web2007 agency can help you redesign your Prestashop site. Our team can take care of all aspects of your website redesign. Our Prestashop expertise and our professionalism will make your site more attractive, functional and visible. Our agency is a team of experts who can help you sell lots online. We can help you with archiving and sending emails for domain names, adapting responsive design, SEO and other specific tasks. With our wide range of skills, your website will attract more visitors and customers in the future. This will translate into more revenue and profit for your business. Our agency is a shareholder of Prestashop. Our job is to transform your PrestaShop site using the latest version and improved default theme. Our goal is to make your online store accessible on all screen sizes, including tablets and mobile devices. We can modify the site layout, colors and fonts, as well as logos, signs, headers, footers, navigation options and digital marketing tools, according to your needs. . This will increase the conversion rate of the site significantly. We can either do the redesign without updating to the new version of Prestashop or the redesign with an update to the latest version.
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Integrating new features into your store during a redesign is the right time!

A website redesign can be a great opportunity to add new features. You can stand out from your competitors by creating value through a blog or YouTube channel, even if they only sell products. You should not neglect your social media presence! You wouldn't be surprised how many potential customers use these social media platforms every day. When setting up PrestaShop, consider creating links to pages or other networks.
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Redesign, switch from Prestashop to Woocommerce?

Woocommerce is a solution that seems coherent to us and that offers a potential advantage if you do not want to leave Prestashop. This solution has become a viable alternative to Prestashop and is now a solid option for anyone who wants an e-commerce site. You will have a more intuitive and easier to manage platform if you are looking to manage your online store yourself.
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Do you have another CMS and want a redesign to switch to Prestashop?

Prestashop is a great investment for merchants due to the growing number of online purchases. An e-commerce site built with the Prestashop CMS can help reduce costs, increase sales, productivity and better manage supply chains. Prestashop eCommerce website design is a great way to sell online. This CMS allows you to create an online store that is scalable, functional and efficient. You will not be disappointed ! The Web2007 Agency can intervene on redesigns of Prestashop sites, but it can also intervene on its original design. If you are interested in this CMS, our teams will be happy to support you in your new project. Contact us today. A Prestashop virtual store is an important step for sellers. Prestashop is one of the best open-source solutions available. This innovative tool is available for free and has many features that will ensure sales (some of which are paid). It is easy to use and simple to install. It allows you to set up an active and user-friendly e-commerce site. This solution allows you to manage several online stores with a multiservice function. Prestashop allows you to share your products on multiple platforms. This tool allows you to optimize natural referencing by adapting URLs and optimizing tags when creating your e-commerce.
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Prestashop redesign and natural referencing (SEO).

SEO techniques are rapidly changing from year to year. Google is the most popular search engine. Every change in its algorithm can have a significant impact on your website. It is very likely that your website does not meet Google's best practice guidelines. It's also a great idea to design your site using the keywords you want to rank for. For better SEO, we will create the site tree and content pages from this reflection.
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