SEO and Prestashop: How to optimize the SEO of your store ?

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The answer in detail: optimize the SEO referencing of your Prestashop store

Prestashop CMS has been the preferred CMS of thousands of e-commerce sites for many years. It is essential to configure your CMS. This guide will focus on Prestashop SEO optimization to get your site ranked as high as possible in search engines. This is an important issue to make your products more visible to Internet users. Search engines are responsible for over 56% of e-commerce site traffic. SEO is therefore essential to increase traffic and sales. How to optimize SEO? How to improve your ranking on search engine results pages (SERPs). Here are 10 SEO best practices.
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Prestashop SEO: How to improve natural seo ?

Prestashop is an e-commerce solution for France that is used by many e-tailers. Although this solution is free, it requires several investments to obtain an effective ecommerce site in terms of natural referencing (or SEO, Search Engine Optimization). One thing is certain: to improve the natural referencing of Prestashop, you will have to invest time and money. (I'll keep it as low as possible, but don't panic!). Today, I am offering you a list of actions that will improve the natural referencing of the Prestashop e-commerce site. Prestashop natural referencing requires: Prestashop themes optimized for natural referencing. You will find the working axes to help you choose the theme that meets your needs and is also suitable for SEO. Optimize the main tags on all pages of the site: You will find the tags that have an effect on the natural referencing of an online store and how to optimize them in a few clicks. Optimize product visuals and other site images: You'll learn why and how to optimize your e-commerce site images. Integration of optimized content on different page models: You will learn how and where to add content to the different pages of your site.
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Advice and SEO optimization for Prestashop

SEO, whether sponsored or natural, is the first weapon for e-merchants to stand out from the competition or acquire new customers. In this article, we will discuss the key steps of Prestashop SEO. You have just installed Prestashop and you have successfully configured your Prestashop theme. Congratulation ! You now need to properly reference your online store in order to generate traffic. The visibility of your online store is crucial for e-merchants. Paid advertising can also be used to promote your website. Natural referencing is important for attracting qualified prospects. You have probably decided to use the PrestaShop CMS. Now you want to know what you can do to make your e-store more visible. Here are the ways to improve your SEO with PrestaShop.
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SEO tips to make PrestaShop optimization a success.

Do you already have an online store? Or are you about to start your own e-commerce business? PrestaShop is a 100% French cm that focuses on SEO optimizations for e-commerce sites. I will show you how to increase your natural referencing and therefore your visibility on the Internet. There are plenty of add-ons to help you achieve your SEO goals. Here are some tips to help you rank better in search engine results pages. Search engine optimization is often the sinews of war for a commercial website. A site can be beautiful and effective, but if it is not visible on search engines, it will not sell (or little) and will be of no use. These are the elements to take into account for optimal SEO. Olivier Clemence is a highly respected expert in SEO, especially in the field of ecommerce.
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The Prestashop theme which is optimized for SEO, the base.

The SEO of Prestashop sites starts with the theme you choose. Prestashop offers many themes on its marketplace which can be customized to make your eCommerce site look great. You can also find themes on other marketplaces like Themeforest which are a bit cheaper than the official Prestashop marketplace. It is important to pay attention to many elements when choosing a theme. These elements directly impact the natural referencing of your future e-commerce site. The first step to improve the SEO of Prestashop sites is to choose an effective theme.
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The keywords to reference your Prestashop store

Your site is designed to sell products. It is therefore important that your keywords reflect the names of these products and their categories. It is not a good idea to include keywords that are too generic, as they will not allow you to rank in the first results. To target long-tail queries, focus on pairings of 2 or 3 keywords instead. Search suggestions, our list of SEO resources or Google AdWords listings will help you find the most popular associations. It is important to choose your keywords because it is around them that your content will be created and organized.
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A tree structure adapted for your Internet users.

The tree structure (or menu) facilitates navigation on an e-commerce site. It's a bit like a roadmap. It should be easily visible, clear, organized and relevant to your customers. Use the Google Trend tool to help you find the most popular terms and phrases to name your product categories or headings. Your SEO performance will improve and your sales will increase if you include the most popular phrases and words in your tree. You can also offer your visitors an internal search engine accessible on all pages. They can quickly find the information they need. ).
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Increase clicks with a great title tag.

What is the meta title tag and why optimize it ?

This tag is used by Google to determine the content of a page. We recommend that you just include your main keyword in this tag. Google will take this into account when calculating the relevance of your page.

How to write a good meta title for your PrestaShop pages ?

You might be wondering how to create a title tag that will entice Google visitors to click through to your site. To do this, you will need to research the competition by asking yourself the following questions: What can you offer better than your competition? What makes you different from other results? It doesn't matter what meta title you use, the important thing is that your arguments are true and verifiable once on your page.
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Put the essential SEO factors in place.

PrestaShop makes it easy to set up basic SEO factors with built-in tools. These elements will help you optimize your online store without the need to add additional modules. Structured data can be created directly on your cms. However, the following module will help you improve your SEO.
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Robots.txt

PrestaShop has a tool that automatically generates this file. You can then add add-ons to improve it. A configuration error can have a dramatic effect on your organic SEO.

Ariadne's Thread (Breadcrumb)

The breadcrumbs can be used to improve the user experience and promote your positioning on search engines. It allows smooth navigation and has a visual impact on search results pages (search engine results pages).

The meta description and title tag of product sheets

The meta description of the Prestashop 1.6 product sheets can be found in the product sheet, via "SEO". The Prestashop 1.7 meta description can be found in the product sheet at the top, via "SEO". Prestashop 1.6 meta descriptions are missing content as you can see from the two images above. It should be noted, however, that the Prestashop 1.6 meta description writer has thought about click-through rates and added the information “Free Shipping!” It clearly encourages you to see. The product name is the default title tag for products. Optimize it so that it contains at least 50 characters and at most 60 characters. Use words that customers search for. Prestashop 1.6 or 1.7 allows you to generate meta description tags based on editorial content without ever having to go to the product page. This saves you a lot of time and allows you to generate meta descriptions as quickly as possible. Editing a category reveals the meta description for the categories of Prestashop 1.5 and Prestashop 1. This side has not seen any change except for the admin menu tree, which has changed in Prestashop.
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The loading time of the theme (or template)

It is important to choose a theme that loads quickly in order to meet Google's loading speed criteria. A slow site will not show up in search results. Many themes have sample stores that allow you to see the theme's functionality. These trial sites allow you to test your theme's loading speed using Google's free tool. It is important to choose a responsive theme. Google favors mobile pages with its Mobile First Index algorithm. It is important to offer an optimized user experience for mobile and tablet browsing. This Google criterion goes hand in hand with loading speed. Mobile pages need to load quickly to keep the user engaged. This could close the page before it loads, or jump to another Google result link.
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Use a responsive design Prestashop theme.

For a few years, Google has taken into account the adaptability of websites to different devices: smartphone, tablet and desktop computer. Google now favors sites that can adapt to the device users are using in its search results. Google's goal is to provide the best possible user experience to Internet users who use its search engine. You must therefore ban all Prestashop themes that do not adapt to mobile browsing when you buy a Prestashop template. SEO optimized Prestashop themes are themes that adapt to the visitor's device.
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Optimize Prestashop homepage for SEO.

Search engines are mostly impressed by the weight of your homepage. Optimizing your SEO should be your first priority. The difficulty is not to make a Christmas tree! Remember to take care of your product description and the anchors of the hyperlinks. Add unique content to increase your main search. Don't forget to add alt tags to your images.
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For SEO, you need to use relevant and unique URLs.

The URL is the link that allows the user to access a particular web page. It must be unique. It is possible for a page to have 2 URLs, which could lead to duplicate content. Google can penalize you in this case and de-index the pages. You can avoid this by determining the official URL via the Canonical tag and ensuring that it is only used once. This is essential to optimize Google's crawl. The search engine must be able to explore your content, which is essential for their referencing. Also consider using redirects and avoiding erroneous hyperlinks.
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Use compelling meta descriptions to grab people's attention.

The meta description is a tag, just like the title. It is not visible on your PrestaShop site. However, it is visible to Internet users via the Google results pages. This is the small gray text that appears below the URL and title. The better it is written, the more people will want to visit your online store. Google does not consider this tag to determine the relevance of your site. Why not optimize it while improving your SEO? Google takes into account the click-through rate (CTR) of each site in its results when ranking sites. It will simply tell you that your site is in the fourth position (yours), then it will move you up the rankings. This improves your SEO.
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Hosting: Increase loading speed

It is important to choose the right host in order to have a responsive and fast site. It is important to choose a French-speaking supplier. Cloudflare is a DNS server that allows you to be in constant contact with your customers if your online store targets an international clientele. Mobiles are particularly sensitive to the loading speed. Search engine algorithms increasingly take this criterion into account. PrestaShop offers many SEO tips to optimize your online store. GTmetrix already allows you to control the loading speed of your site. Managing your hosting service can be time consuming depending on the options you choose. To save time, you should opt for a managed service.
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Text size/amount and highlighting.

Each indexed page on your site should contain at least 300 words! Although 500 words is my preference, the idea is there. Consider this: If everyone else is only using 300 words, you have to do better than them. When I give trainings, I often use the following example: "You walk into a room with only two things: a post-it note or a 17-volume dictionary." What do you see ? The same goes for your website. Your product sheets should not be limited to two sentences. It does not encourage reading or buying. It would be amazing to see the SEO results you can achieve just by creating a good editorial with internal links. Finally, be sure to highlight the most important elements of reading and SEO. Like I did here. Meta keywords are no longer used. Use bold to highlight terms that will boost your SEO. Finally, be sure to check every page on your website. Do not hesitate to de-index pages that are not very qualitative is good, even if they must be re-indexed once you have optimized them.
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Optimize your images

Your e-commerce site is filled with images that showcase your products from every angle, as well as images that illustrate product categories to inspire visitors. Optimizing your images can be done in several ways. Image size: Images that are too large will slow down your page loading. Google may penalize your site and drive the user away. The ALT attribute of images: This is a tag that describes your image to Google (which does not see images). This tag can be used to strengthen your position on a targeted keyword and allows you to be well referenced in Google Images. You can reduce the size of your images without compromising their quality. Use Optimzilla to compress them. Although the PGN format is more flexible (you can add transparency to background images), it is often too cumbersome. Be sure to rename your images before uploading them to your website. This will ensure that your URL contains the targeted keyword. Once the image is uploaded, you can add a description of the image, including the targeted keyword, in the "ALT" field.
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What about the h1 tag ?

The h1 tag acts like the subtitle of a book. It is the natural complement of the title tag. Its optimization is necessary to improve natural referencing on a Prestashop site. It appears that the tag is usually placed on the category or product name. It fulfills its role as a complement to the title tags and generally does not need to be touched up. Natural referencing is facilitated by the h1 tag. If you need to personalize it, take care of it.
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Optimize your product catalog for SEO.

This is where your keyword list comes in handy. It will allow you to create unique texts that are both: Different from those of your suppliers (to avoid duplicate content). Adapted to what Internet users want (corresponding to the keywords they have entered). Different from content provided by third-party sites (price comparison, affiliation) The titles of your product sheets must be precise enough to be unique. Write a short text of 50 to 150 words. Use short sentences to place each product in its context, highlight its strengths and integrate the brand name.To increase sales, your descriptions must trigger reactions in your visitors.
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An effective and optimal internal link for your merchant website.

It is important to create links between the pages of your site to allow natural referencing and to help your visitor find the content that interests him. In order to optimize internal links, it is important to understand the search habits and expectations of your visitors to create effective user journeys. To avoid missing pages, make sure you don't leave any pages out of your linking strategy.
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Use the semantic field expected by Google and other search engines

First, you need to write descriptions that will make people want to buy your products. Google will place you at the top of its results if you have a listing that converts visitors into customers. I assume that you have already written a text for your visitors on your product sheets.

Caching and code compression

PrestaShop automatically reloads all files and recompiles data for each page. This can slow down the loading speed of the site. The primary functions of PrestaShop allow you to customize certain details, although there are paid modules. Make sure you have selected the following settings to ensure your settings are correct. Never recompile template files. File system caching Whenever there is a change, clear the cache.

Maximize your breadcrumb trail

A breadcrumb is a short path of text that is usually found at the top of a web page. It is used to tell the user and Google robots exactly where they are based on the sitemap. To return to the previous level, or to the home page, you can click on any item in the breadcrumb. Prestashop SEO is very important because robots depend on breadcrumbs to navigate the site.

Content optimization is an SEO necessity for a Prestashop site.

Google has made content SEO a priority. To improve the natural referencing of Prestashop sites, you must follow certain rules on all page templates, including the home page, category pages, product sheets, etc. Whichever page template you choose, it's important to add text to all pages of your site. This can reduce the beauty of your site's design. However, you should know that a poorly designed site on Google is more profitable than a beautiful site. Prestashop allows e-merchants to add content to category pages above the product list since version 1.5. This feature was added by Prestashop to improve SEO.

Prestashop modules for SEO.

Other optimizations can be used to optimize the natural referencing of a website, such as the creation of sitemaps, the use of breadcrumbs, and the correct use of H1, H2 and H3 tags. These features, unless you use an unusual template, are automatically integrated and implemented in Prestashop. This will give you a good basis for referencing the pages of your online store. Some optimizations that were not possible with the natively available Prestashop tools are difficult to achieve. There are many Prestashop SEO modules. It's best to watch them all and install only the most important ones. Your site's access speed will be affected by any additional modules.

Mobile version with optimized loading times

In 2021, 38% of Internet users will make their purchases via a mobile phone. It is important to have a responsive design and to optimize the speed of your site (ideally less than 5 seconds). You can optimize Google's visual search (via Google Images) by resizing and compressing images. You can also enable browser caching and choose AMP format on your main screens: home page, landing pages. Mobile users are increasing every year. Your online store should display correctly on mobile devices. Google now promotes mobile control by analyzing websites first (Mobile-First).

Switch your PrestaShop to https (SSL)

A site that is http is marked as "not secure" in its address bar. A site that is https is marked with a padlock. Its primary goal is to reassure Internet users and improve their user experience. Although https has not been proven to have a direct impact on SEO, this may change with Google's May 2021 update (Core Web Vitals). Saving money in this area is not advisable, despite slightly higher start-up and annual costs. It is essential to start PrestaShop from scratch with an https website. Don't worry if you have an existing online store that is http. It is possible to upgrade to the secure version. You must be careful because you could lose important data for your organic reference if the migration is not done correctly. It is strongly recommended to be accompanied by a professional to ensure your referencing on the search engine results pages.

Optimize Open Graph tags

Open Graph is the protocol that allows the content of a web page to be shared on social networks. Open Graph data refers to a set of tags that allow you to organize page data that will be shared via social networks. This allows you to control what information is shared. Without them, Google "chooses", but not always, the most relevant information. These tags can be edited directly or pre-filled by default using the information already present in the "Title" and "Metadescription" tags. The default image is the main page image.

Google places more importance on pages with higher content (top)

Google places more importance on pages with textual content higher in the code. This is the most important principle. When writing product pitches, for example, be sure to include as many keywords as possible in the first line of your pitch. You can place the text code higher up in your page's code and display it at the bottom of your page if you want to preserve your site's design. Google will see the text as being very high on the page without affecting the design above the fold. Google could discover this technique and penalize you.

Conversational content for SEO

Conversational content responds in the form of questions (How?) to new uses of research. Who ? How many ? Or or ? Going conversational is one way to try to get Google's 0 position, meaning the content that appears above the first result in the SERPs.

Take care of metadata.

Metadata is necessary to improve your natural referencing (meta title) and increase click-through rates (meta description). PrestaShop statistics will provide you with a native tool called "catalog evaluation" which allows you to control this type of information. Easy SEO, a paid module that allows you to quickly create the alt attribute for your images, is a great option if you want more options for optimizing metadata.

Optimize Rich Snippets.

SEO professionals often use the term "Rich Snippets". These are the classic Google search results, but with additional data. This data is derived from structured data in the HTML of the page. Rich Snippets are a way to display information on an e-commerce site, such as a product rating and customer reviews. in search results. To test the presence and correct implementation of Rich Snippets on your page, click this link (this feature connects directly to Google's testing tool).

Avoid duplicate content. Each content must be original and unique

Google hates duplicate content. This is in addition to the links from the Siberia porn site. Each page should contain unique content that is only found on that page. If you have two similar products, but each has its own product sheet, you will need to write content for each product sheet without copying and pasting. If you sell standard products, do not use their technical descriptions. Instead, add text, embellish them, or drown them in useful text. This will reduce the amount of content from these descriptions, which is used on other sites that sell these products.

Netlinking is a way to increase visibility.

Netlinking is a way to increase the number of backlinks to your site. This will increase your site's SEO and make it more visible. You will need to offer original and relevant content to increase the popularity of your site. These can include infographics, white papers, calculators and other new services. Google does not consider all links equal in netlinking. It is important that you choose high quality links that meet the following criteria. The source page: A backlink must come from a website with the same theme and must have a logical link (it is possible to say so!).

Secure your e-commerce site.

Your success depends on the security of your PrestaShop store. A site polluted by spam or hacked can lead to a penalty for its natural referencing. PrestaShop offers basic options. To protect against any failure, it is worth investing in an additional module. The Security Pro - All in On module offers all the security options you need (firewall, antispam, antiDDOS, antivirus, etc.).

Optimize faceted navigation.

Facets are the filters that can be found on a category page. Each filter permutation generates a dynamic URL by default. This URL is often composed of random numbers or letters. These URLs are not used in SEO Prestashop. It is recommended that they not be indexed by Google. You can block the indexing of URLs generated by filters in the settings. An exception is made for pages that match target queries. Your initial keyword research will reveal which queries you need to keep on hard pages with simplified URLs and SEO optimized content. These URLs can be defined in the Prestashop SEO configuration so that they are indexed.

Add a tab to take care of the text/code ratio

Prestashop, technical solution (content management system), generates much more code than WordPress. Google values the text-to-code ratio, which is the percentage of text in the code. To increase text content over code, unique content will be needed for each page of your e-commerce site. This can be done by adding a tab to the product sheets. For example, a "tips" tab or an "FAQ" tab. This tab allows you to write useful content for Internet users and place the most relevant keywords for you. These FAQs or tips will increase your site's conversion rate by providing additional information to Internet users.

Geolocation is a major concern for your SEO

Local SEO is becoming a key element in indexing your website due to the rise of mobile searches. If you have physical sites that sell in addition to your online store, create a Google My Business account and list their contact information on the site. You can also include the addresses of your localities in your titles or descriptions.

Create a blog inside PrestaShop.

A blog is a great way to optimize SEO in PrestaShop. Not only are you creating a personal connection with your customers, but you are also making your website more dynamic, which is good for search engines. Prestablog is an add-on that helps you increase your visibility in search engine results pages. This tool is simple and effective. He also has the advantage of being French.

Out of stock and Prestashop SEO

You have expired or out of stock products and you want to delete them from Prestashop. It all depends if the product is back in stock. A 301 redirect replaces an old page. This is especially useful for products that are no longer available in your online store. This will allow the search engine to replace the old page in its index and move the juice to the new page. If you don't have a substitute product in your catalog, create a 301 redirect linking the product page to the first category page. Set up a redirect to the related product page if you have a similar product. This should not be disappointing for the visitor. The choice of the closest product must be relevant! If the URL is not available (or if the URL is too specific to the substitute product), you can create a new form. A 301 redirect will bring the URL from the old URL to your new form.

Free Prestashop SEO module is disappointing.

One thing you have to accept is that you will not find a free Prestashop SEO module. Prestashop is a free solution, but it only earns money by selling modules. The Prestashop modules which are dedicated to natural referencing will be essential for all e-commerce sites using this CMS. Prestashop cannot agree to offer a free SEO module. It would be his death. Don't worry, it's not impossible to find a Prestashop SEO module. You don't need to spend a fortune to set up SEO for your online store. Follow the leader. I have divided the modules into different groups depending on your budget.

Structured data to optimize position in the SERPs

What is Structured Data? Structured data is a common format for all search engines to help them interpret certain information. They include title tags (H1, HTML2, H3...) but are not limited to them. You can also include the author's name and publication date, your contact information, store hours, customer ratings and reviews, and other details like recipes and ratings. This information can have a big impact on your site's SEO and your position in the SERPs, Rich Snippets and other search engines.

Other SEO Optimization Factors

Domain name

Choosing your NDD is the first step before starting your business. Absolutely avoid keyword suites (emd) by promoting your brand name. Also remember to choose the extension (.fr, .com, etc.) depending on the location of your business.

Quality content

You can either take your time or get help to create informative and quality texts. It is recommended to reference at least 250 words. Using tools, work on your lexical field. Think about the needs of Internet users.

Popularity

Amateur SEOs often overlook the importance of a netlinking campaign. The notoriety of your site is a key factor of your SEO. To increase your popularity, focus on quality backlinks rather than quantity.