Referencing Prestashop site on Google: how and who is the best?

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How to properly reference your Prestashop site on Google?

Are you new to Prestashop? Or do you already have an e-commerce site using this CMS? While you may have some success with e-commerce, SEO is key to converting your site visitors. An e-commerce site without visitors is not very interesting. You can now ask yourself the question: How to correctly reference your Prestashop site on Google. SEO, whether sponsored or natural, is the first weapon for e-merchants to stand out from the competition or acquire new customers. In this article, we will discuss the key steps of Prestashop SEO. You have just installed Prestashop and you have successfully configured your Prestashop theme. Congratulation ! You now need to properly reference your online store in order to generate traffic. Prestashop is an e-commerce solution for France that is used by many e-tailers. Although this solution is free, it requires several investments to obtain an effective ecommerce site in terms of natural referencing (or SEO, Search Engine Optimization). One thing is certain: to improve Prestashop's natural referencing, you will have to invest time and money (I'll make sure it's as cheap as possible, don't panic!) The Prestashop CMS is the favorite CMS of thousands of e-commerce sites for many years. It is important to configure your CMS. This guide will focus on Prestashop SEO optimization to get your site ranked high in search engines. This is an important issue to make your products visible to Internet users. The visibility of your online store is crucial for e-merchants. Paid advertising can also be used to promote your website. Natural referencing is important for attracting qualified prospects. You have probably decided to use the PrestaShop CMS. Now you want to know what you can do to make your e-store more visible. Here are 10 ways to improve your SEO with PrestaShop.
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How to determine your keywords to reference your Prestashop site on Google?

You need to make your Prestashop site visible to potential customers so that they can refer to it on Google. For this, you must use keywords that are related to your products. What products do you sell? What keywords are searched by Internet users for products similar to yours? There are many tools online that can help you identify these keywords and build a list of them, such as Ubersuggest or the Google Adwords Keyword Tool. You need to choose keywords that are relevant to the products you are selling. Long tail keywords often have three or more words. These keywords will be less competitive, especially if you are just starting out and still have a lot to do in terms of SEO. To properly reference your Prestashop site for Google, you must first know your keywords. These keywords should be placed in strategic places in your web content. Use only the most relevant keywords. Use broader terms for the category level, and more specific terms on product pages. A strong purchase intention is necessary. Keyword search volume is the number of keywords searched each month. Search volume is the number of times a keyword has been searched for in a given month. Optimizing for keywords with low search volume is not a good idea. However, if a keyword is extremely competitive and has a high search volume, it may not be possible to rank on the first page. You need to strike a balance between keyword relevance, search volume, and competition.
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How to optimize your home page of your Prestashop site for SEO on Google?

Search engines are mostly impressed by the weight of your homepage. Your SEO efforts should be focused on this one first, with the difficulty of not turning it into a Christmas tree. Remember to take care of the description of your product and the anchors of the hypertext links. Add unique content to increase your main search. Don't forget to add alt tags to your images.
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Which SEO optimized Prestashop theme should you choose to rank on Google with your site?

SEO starts with the theme you choose to install on your Prestashop site. Prestashop offers many themes on its marketplace which can be customized to make your eCommerce site look great. You can also find themes on other marketplaces like Themeforest which are a bit cheaper than the official Prestashop marketplace. It is important to pay attention to many elements when choosing a theme. These elements directly impact the natural referencing of your future e-commerce site. The first step to improve the SEO of Prestashop sites is to choose an effective theme. It is important to take into account the loading time of your site and the pages that compose it, whether for natural referencing purposes or to improve your conversion rate. Before making your final decision on a Prestashop theme, test the store's loading speed with the free Google Pagespeed Insight tool. It will give you a score out of 100 for theme loading time. This score can be compared to other themes to determine if the theme is effective enough. Moreover, if your theme is already chosen or if you plan to choose it, you can also use the Optimization & Cleaning module developed by Adilis in France to speed up the loading of Prestashop stores. This module will analyze your Prestashop structure and remove all unnecessary elements that slow down the loading speed of your site. An SEO optimized Prestashop theme loads quickly. For the past few weeks, Google has taken into account the adaptability of its sites to different devices: smartphone, tablet and desktop computer. Google now favors sites that adapt to the devices used by Internet users in its search results. Google's goal is to provide the best possible user experience to Internet users who use their search service.
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How to reference your prestashop site with a good title tag on Google?

Google uses this tag to determine the subject of the page. It can also be used as a title in search engine results. We recommend that you just include your main keyword in this tag. Google will take this into account when determining the relevance of your page. It would be a shame to limit your possibilities to that. The content of this tag is displayed in Google search results. This is a great opportunity to get visitors to click through to your site rather than your competitors'. This will allow you to get more clicks than the first site, even if it is in third, fourth or fifth position. You may be wondering how to create a title tag that will entice Google visitors to click through to your site. To do this, you need to study your competition and ask yourself the following questions: What can you offer better than your competitors? What makes you different from other results? It doesn't matter what meta title you use, the important thing is that your arguments are true and verifiable once on your page. Once you have identified your keywords, you can start incorporating them into your various tags. The meta title tag is one of the most important tags in the SEO of Prestashop sites. This is the title you see in Google's search results. The title tag should not exceed 70 characters. It should contain your main keyword.
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Will optimizing the textual content of your Prestashop site make you better referenced on Google?

It is essential to have a lot of textual content in order to be able to reference your Prestashop site via Google. The textual content of the site (product descriptions, category pages, homepage and blog posts) is what optimizes the site. You can drive more customers to your e-commerce site by creating quality, keyword-optimized editorial content. Duplicate content is a major problem in SEO for e-commerce sites. It is quite common for e-commerce to have several similar products. To avoid having identical products, it is important to create a unique product sheet for each item. Duplicate content is not limited to your products. You should also avoid copying content from vendors or competitors. A blog linked to your eCommerce site is a great way to link to your Prestashop site on Google. Google will appreciate the content of your site more if it is well optimized. Your blog is where potential customers will first find you. This blog will then direct their attention to your e-commerce store.
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Optimize your product catalog for SEO.

This is where your keyword list comes into its own. It will allow you to create unique texts that are both: Different from those of your suppliers (to avoid duplicate content). Adapted to what Internet users want (corresponding to the keywords they have entered). Different from the content provided by third-party sites (price comparison, affiliation) The titles of your product sheets must be precise enough to be unique. A text of 50 to 150 words is to be expected. It must be composed of short sentences which situate each product context, highlight its strengths and incorporate the brand name. This name can be used as a link to the corresponding brand page, which will contain all the products on your site. Think about the user. Google is excellent to attract traffic, but to make them want to buy is even better.To increase your sales, your descriptions must trigger reactions in your visitors.
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Optimize the meta description tag

The meta description tag of a page has no direct impact on the positioning of your page compared to your competitors. Google gives it no weight. However, it plays a role of call to action for Internet users. A page with a well-written meta-description tag will have a higher click-through rate than a page without a description. This tag can be optimized by remembering the keyword on which you want to position yourself. Then, add commercial and reassuring arguments. "Find the most beautiful black pumps on Sarenza, free delivery and returns Although it has no direct impact on the referencing of Prestashop e-commerce sites, the meta description tag promotes the click-through rate on your results. It has a indirect effect and it is important to personalize it.
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Why optimize the ALT attribute?

Unlike us, Google does not have 2 eyes. He cannot see the meaning of an image. The ALT attribute is there to help. This attribute will allow you to improve your SEO. Google will also be able to see your images. This will allow Google to determine the relevance of your pages. You can also improve image SEO in Google Images. E-tailers often ignore Google's image search engine, even though it can generate a lot of traffic. Google Images is essential for understanding the needs of potential customers. Google Images makes it easy to view all handbag related websites from a single page. This research method has saved many consumers time. They can quickly make a decision and visit only the sites that present the image of the product that interests them.
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Allow customers to leave reviews on your site

Customer reviews are a great way for you to establish trust and credibility. Customer reviews can also improve the SEO of your Prestashop site. Google will consider reviews as additional content for your website. Schema.org can be used to index customer reviews in Google search results. This can allow you to display a Google rating or stars for your page, as shown in the example below.
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Optimize tags and URLS in Prestashop.

Prestashop offers 3 parameters for the correct indexing of product pages in the SEO tab, in addition to the fields that are linked to the content visible to Internet users. The "Simplified URL" field allows you to insert keywords directly into the URL of your product pages. The default URL is generated from the "Name" field of your listing. This replaces spaces and accented characters. All the linking words it contains (also known as "stop words") will not improve your SEO and will increase your URL unnecessarily. You can have anything you want by removing superfluous words and incorporating additional keywords consistent with the "Title tag" field, for example. This field can be filled in the same way as the others. Prestashop will replace spaces and accented characters. Similarly, the generated URL will include a first level separated by a "/", corresponding to the category to which your article is attached. The ID number used to register your product in the database will be included just before the text you entered.
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Place the text content as high up in the code as possible on each page

No matter which page template you use, you should add text on all pages of your website. This can reduce the beauty of your site's design. However, you should know that a poorly designed site on Google is more profitable than a beautiful site. Prestashop allows e-merchants to add content to category pages above the product list since version 1.5. This feature was added by Prestashop to improve SEO. Be sure to use it! Google gives more importance to pages whose textual content is higher in the code. This is the most important principle. When writing product pitches, for example, be sure to include as many keywords as possible in the first line of your pitch. You can place the text code higher in the web page code, but display it at the bottom of your page if you want to preserve your site's design. Google will see the text as being high up on the page without affecting the design above the fold. Google could eventually discover this technique and penalize you.
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How to make your photos attractive on Google?

The ALT tag is crucial for the search engine to correctly position your visuals. To write optimized ALT attributes, you need to clearly describe the content of the image. Try to imagine yourself as someone describing what they see to a visually impaired person. You will need to create an ALT attribute for each image. This can be difficult if you have similar images to describe. You will have to be creative!
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Optimize user experience

A user-friendly site means that it is easy to use and enjoyable. It also means users will spend more time on your site, which is great for SEO. Your site's navigation should also be easy to understand and navigate. If you are selling to a French-speaking audience, use only French and avoid English terms. Place your search bar in a prominent place. You can enable predictive searches and include product typographical errors in your search bar. You want your checkout process to be as fast as possible. The simpler the process, the better. It's also a good idea to include a quick order form. Use a chat widget. This will not only reduce the bounce rate of your site, but also sell live. Finally, be sure to place your contact information in a visible area (usually in the header). This will make it easy for customers to reach you.
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Prestashop modules for SEO

Other optimizations can be used to optimize the natural referencing of a website, such as the creation of sitemaps, the use of breadcrumbs, and the correct use of H1, H2 and H3 tags. These features, unless you use an unusual template, are automatically integrated and implemented in Prestashop. This will give you a good basis for referencing the pages of your online store. Some optimizations that were not possible with the natively available Prestashop tools are difficult to achieve. There are many Prestashop SEO modules. It's best to watch them all and install only the most important ones. Your site's access speed will be affected by any additional modules.
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Do not duplicate content, each content must be unique

Google hates duplicate content. This is in addition to the Siberian porn site links. Each page should contain unique content that is only found on that page. If you have two products that are similar, but each has its own product sheet, each product sheet will need to contain the content, without copying or pasting. If you sell standard products, do not use their technical descriptions. Instead, add text, embellish them, or drown them in useful text. This will reduce the amount of content from these descriptions, which is used on other sites that sell these products.
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Add a sitemap to help Google and its crawlers

Google needs to know that your pages exist so they can rank well in search results. GoogleBot (Google's robot), follows links to find pages and saves them in its database. This is called indexing. GoogleBot is unable to stay on your site for more than a few hours. It can take a long time to follow all the links it finds, especially if there are a lot of subcategories. If you want him to be more efficient in his search for links, you have to help him. Google can index your pages using the Sitemap plan. Google will give you more traffic if you index more quality pages.
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Optimize your internal link structure

These are the links that point to the internal linking pages of your website. Strong internal links, high authority pages throughout your site, and make related content easier to find for search engines. Create links between your product pages. If you have a blog, link blog posts to category and product pages. Optimize the anchor for internal links to a target keyword. Write educational content about your products, like tips and how-to guides. Make sure it is as useful as possible for your readers to share. To reach a wider audience, partner with top influencers in the niche.
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Add a tab to improve the relationship between text and code.

Prestashop, a technical solution (content management system), generates many lines of code. Google values the text-to-code ratio, which is the percentage of text in the code. To increase text content over code, unique content will be needed for each page of your e-commerce site. This can be done by adding a tab to the product sheets. For example, a "tips" tab or an "FAQ" tab. This tab allows you to write useful content for Internet users and place the most relevant keywords for you. These FAQs or tips will increase your site's conversion rate by providing additional information to Internet users.
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To propel your site to the top of search results, increase its loading speed

Internet users are in a hurry and the loading speed of your site has a direct impact on your sales. Google has made it clear for several years that loading speed is an important criterion for ranking websites in its search results. But why is it important? There are several reasons for this. Google wants to please its visitors. He doesn't want to direct them to slow websites because he knows they won't have the patience to wait. Google also needs a lot of resources to save billions of pages every day. The slower the sites it crawls, the more time it wastes and the more it spends.
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