Tag Manager Prestashop, how and to whom to entrust integration, configuration and synchronization ?

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How to install Google Tag Manager in PrestaShop ?

Let's start by going to Prestashop Addons and finding the module we need. This is Google Tag Manager Enhanced Ecommerce(UA) PRO module. This is not an affiliate link, as you will see. This mod is good. That's all. You can use any other module if you wish. After purchasing and installing the module on your prestashop, you will need to configure it. To add two hooks you will need to modify the prestashop tpl files. The module can be installed automatically, which is a good thing. All you have to do is click on the Install Custom Hooks button. If that doesn't work, you can check the module's documentation to manually update the files. Next, fill in your GTM ID. I recommend that you enable the return of orders that have not been placed, but not the variant ids. The second part of the configuration must be completed by adding the userId information in the datalayer. We will need it later. In the last part, I invite to activate the remarketing as well as to use the product id.
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What is Google Tag Manager ?

Google Tag Manager allows you to quickly and easily play tags or code snippets for your PrestaShop site. This is useful for marketing optimization and traffic analysis. Instead of editing site code, add and update AdWords and Google Analytics, Firebase Analytics, and Floodlight from the Google Tag Manager user interface. This reduces errors and limits developer intervention.
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Google Tag Manager advanced PrestaShop module.

It is an essential module for any PrestaShop site! This module contains more than 22 tools. This module is easy to use and requires no technical knowledge. Google Tag Manager can be implemented in just 3 steps. Installing the module is the first step. Register for a Google Tag Manager account. Add the account ID to your module. Import the settings we created. We've made it simple for you. Track sales, orders and carts to increase your revenue. Improved e-commerce monitoring by Google: No need to add any other modules - Google Tag Manager can track your sales, purchases and abandoned carts. Facebook + 9 Custom Events: Having a Facebook tracker is essential. We're not just adding the standard pixel, we're also adding all nine custom events. Google Trusted Merchant badge: Just add a few details in the admin panel and you're done. It only takes a few minutes Google Adwords + Remarketing: With our simple settings, you can have your Google Adwords conversion and remarketing tracking in less than 2 minutes. Custom tracking integration: We have added Inspectlet pixel tracking and Hotjar tracking to our module. These tools are accessible to anyone who has not yet heard of them.
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Configuration of Prestashop enhanced Ecommerce with Google Tag Manager

Click Tags, then click New. Give it a meaningful title. I prefer "UA - Basic Tracking". Next, click on the tag frame configuration and choose the Universal Analytics type. First, we need to deploy this basic tag (also known as the Analytics tracking number), to all pages. You must also enter the UA number. (called the Google analytics parameter in GTM). Let's start. Click on the Google Analytics parameter to choose a new variable. Go to Google Analytics in another tab. Click on Tracking Information to access the tracking code. Copy your UA number. Copy it and save it in the "Tracking ID" box.
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What can Google Tag Manager do for my PrestaShop site ?

Once you've added Google Tag Manager to your site, it's easy to add new products like Google AdWords Conversion Tracking and Remarketing and DoubleClick Floodlight and Google Analytics. It also makes it easy to add JavaScript snippets to your website. This interface will allow you to choose the page to activate and the action to take. Google Tag Manager will then add the appropriate monitoring code so that all of these functions work together. Google Tag Manager consists of three parts: Tag: A tag is a snippet (usually JavaScript), which is added to a page. Triggers: Defines when and where the tags will be executed. Variables: They can be used to store or receive information for tags and triggers.
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Basic Features of Google Tag Manager Pro Module for Prestashop

Improved e-commerce tracking. Ever wanted Google Analytics to track your sales. Our module makes it possible. Prestashop has integrated all its sales funnels giving you a huge advantage in terms of ROI and sales. This module has 22 tools. Page Speed Optimization: It's the 21st century. Don't let the standard implementation slow down your site. Speed is important. Did you know that one second can make all the difference in determining if the bailout increases or decreases by 17%? This module will also improve your web page speed. Social media tracking: Did you know Facebook advertising surpassed Youtube advertising in 2016? This is to say how fast the growth of social media is. Instead of using the standard Facebook Pixel, we have integrated the 9 custom events so that you can track social media income and expenses in a better way. Easy integration in 3 steps: Setting up the module is simple. After activating this option, you can start enjoying all the statistics and information provided by Google Analytics. You don't have to follow the crowd and not understand your own stats.
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What are the benefits of Google Tag Manager for Prestashop ?

Google Tag Manager is completely free: Google Tag Manager offers a variety of features, including usability and user accounts and roles, tag triggering options, and accepted tags (Google and third-party tags, as well as custom HTML tags) . We can put everything in place for you: Our PrestaShop team is always at the forefront of new applications that can be added to your PrestaShop site. We can make any changes you need, at any time, from the moment we install your main tag. Before publishing your application online, we make sure everything is working properly. We can also add Google Tag Manager to your PrestaShop online store, as well as your iOS or Android application. Google Analytics offers some amazing features: Google Tag Manager makes it easy to implement advanced (and sometimes complex) Google Analytics features, such as tracking user IDs. This feature allows you to track the online habits of real users. This feature allows you to collect more accurate data that allows you to help your users by targeting their interests. Google Tag Manager also helps you solve more mundane issues in Google Analytics, such as custom dimensions and cross-domain tracking for multiple sites tracked by Google Analytics. Finally, Enhanced Ecommerce requires the assistance of one of our developers.
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