Facebook Prestashop conversion pixel: how to do it and who is the best ?

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How to install Facebook conversion pixels in Prestashop ?

Social media is essential to any digital marketing campaign. We won't discover the whole world if we don't. Depending on the niche, an online store will need to have a social network. However, Facebook is almost a go-to e-commerce platform. Go to Facebook Ads Manager, click the menu icon (), and select Pixels. Click the green "Create Pixel" button to open the following window. Give our pixel a name and accept the policies. Click Next. 2 - Add the script in our Prestashop Once your pixel has been created, click on "Install code manually" to save the code in a notepad and add it to Prestashop. We need to connect via FTP to our hosting server where we host our online store. Then go to the installed theme folder and download the header.tpl file. We will open the header.tpl and copy and paste our Facebook code.
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Connect your PrestaShop account with Facebook

PrestaShop can be used to configure a Facebook pixel without the need to modify your website code. Follow our step-by-step instructions to select the pixel you want to use, then enter the pixel ID into your PrestaShop account. You can also refer to the instructions below. If you have just created a PrestaShop store PrestaShop stores that have been created recently will automatically have the PrestaShop Facebook module pre-installed. This module is accessible directly from the Modules Manager tab. Select Modules in PrestaShop Back-office Select Modules Manager. Search Facebook or PrestaShop Facebook. Choose a configuration If you already have a PrestaShop store Install PrestaShop Facebook if you already have PrestaShop stores.
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The know-how

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Prestashop Facebook Pixel Module + E-commerce Track + Cron Catalog

Pixel + Conversion API (IOS 14 compatible). Catalog CSV export to create Instagram and Facebook shops and track user actions to target ADVs. Microdata is included to feed the catalog via pixels. API CONVERSION SUPPORT CSV catalog export to specific categories Dynamic information catalog (language/country) support added Facebook now supports dynamic information based on language or country from March 2019. You can create different catalogs according to your needs (same products or different URLs, description, title, title by language, and different prices by country). This extension is essential if you want to set up a dynamic ADV on Facebook Manager (like a retargeting campaign) or simply collect detailed data to analyze your e-commerce activity supported via Facebook analytics tools, the d buy Instagram and other social media platforms. Facebook Business Manager also lets you create campaigns based on conversions.
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What is the Facebook Conversions API and why is it important for your e-commerce business ?

It is clear that we live in a data-centric society. This situation is not about to change. Without accurate data, no business can survive. Data is the single most important investment for merchants selling online. 56% of industry professionals allocate resources to data and analytics, making it the most budgeted activity in e-commerce The legal and technological environment is constantly changing, with users becoming more aware of what happens to their private data. Two actors are adapting to the new modes of data collection in this context: merchants and the tools they use. Facebook launched the Conversions API, especially due to the latest iOS updates and the upcoming Chrome cookie update.
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What is a Facebook pixel ?

The Facebook pixel is a code that we insert into our Prestashop site or any other website. This will allow us to track conversions in our Facebook ads. The script will place a cookie on all users who visit our website. It will also collect data that can be used to segment specific audiences tomorrow.
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Prestashop Pixel Module - Conversions and Marketing.

Facebook Pixel PS1.6/1.7. Analyze all your store activity and optimize ad campaigns to maximize performance. Record the majority of events. It is easy to install, configure and use. Once you have linked your Facebook pixel ID to our module, you can start recording all customer movements in your store. Activity analytics will allow you to identify customer concerns and optimize your Facebook ad campaigns for new customers. So you can connect with the right people, and the people most likely to make purchases. Ideal for remarketing your customers. You will also be able to evaluate the performance of your store and make improvements.
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What can I use the Facebook Pixel for Prestashop for ?

The Facebook Pixel is an essential tool for any website owner. This powerful analysis tool will be integrated into your website to facilitate the monitoring of different types of events. This tool not only allows you to analyze your traffic but also to follow all your KPI objectives. These can be: Conversions, Visits, Custom Events and many more. The Facebook pixel is an excellent tool to promote your e-commerce site. It is thanks to him that you can accurately track the number and success rate of each sale made after the campaign.
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What are the advantages of Prestashop Facebook Pixel for merchants ?

Merchants using the Facebook Conversions API get more reliable data collection and a deeper view of the behaviors they want to track. This allows you to gain relevant insights into your audience as well as data that can be used to improve existing campaigns. This can be used in conjunction with Facebook Pixel to reach new customers, while delivering the right messages and lowering advertising budgets. As merchants, you will be able to optimize your campaigns in the face of changes in privacy and data sharing. Conversions API is an alternative if you are looking for a cookie-free environment.
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How to choose the right prestashop expert to add your Facebook pixel ?

Are you looking to hire a prestashop expert to help you design or redesign your e-commerce site? You need to make the right decision and work with an agency with experience in this area. To start, you should take a look at search engines and make a list of the best agencies in the country. As you can see, it is your needs that will help you decide which prestashop agency you should work with. By asking these questions, you can narrow down your choice to a handful of agencies. You will then need to decide on the evaluation criteria to narrow down your choices.
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How can I use the Facebook Conversions API to become a merchant ?

There are many ways to implement the Facebook Conversions API. Integrating a Facebook module into an e-commerce CMS with the Conversions API is a quick and easy way to do this. PrestaShop Facebook is an easy to install module that integrates both conversions API and Pixel. This allows merchants to deploy campaigns with confidence. You can code the conversions API directly on your own server if you are not using a CMS that integrates the API.
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What is PrestaShop ?

Are you interested in launching an e-commerce site? You may have heard of PrestaShop. PrestaShop is easy to learn. PrestaShop, developed in France, allows you to create online stores using an open-source solution. PrestaShop is an e-commerce CMS (Content Management System). It allows you to manage the content of your e-commerce site. As you already know, this solution will allow you to easily manage your store.
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How to fix a bug or problem on a Pixel Facebook Prestashop module ?

If you have purchased a Facebook Pixel module for Prestashop and you encounter a technical problem, Web2007 can assist you and troubleshoot. You should know that in almost all cases, the module works perfectly, the server or php error comes from a conflict with your theme or one of your other installed modules. A troubleshooting expert will first detect errors with Prestashop's debug mode. Here are the tips: To determine if the bug is due to your template, activate the default Prestashop template and then refresh the page. If the bug persists, it means that your model is not at fault. To determine if the bug is caused by one of your modules, disable each module and refresh the page that caused the problem. If the bug appears suddenly, you can start with the modules that were installed most recently. If the bug goes away when you disable a module, that means that module is responsible.
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